Many CPG brands and distributors struggle with fragmented tools. One app for shelf audits, another for order capture, and spreadsheets (or a third system) for deliveries.
The result? Slow data flow, overlooked reorders, and compliance issues that slip through the cracks.
Top retail execution platforms today solve this by unifying audits, ordering, and delivery in a single system. This approach removes unnecessary steps and delivers much better real-time visibility for field teams.
Here’s how the top 5 compare at a glance:
| Platform | Best for | Founded | Key strength |
| SimplyDepo | CPG brands unifying audits + orders + DSD | 2022 | Single-app workflow across retail execution and field sales |
| Orders in Seconds | Wholesale distributors managing DSD + inventory | 2005 | QuickBooks integration specialist for order-to-delivery |
| GoSpotCheck | Enterprise audit compliance at scale | 2011 | AI-powered image recognition for shelf surveys |
| Repsly | Multi-location merchandising visibility | 2008 | ShelfScan AI for planogram compliance |
| Pepperi | Full B2B commerce + DSD operations | 2012 | All-in-one suite from eCommerce to route accounting |
Orders in Seconds (OIS)
OIS (Orders in Seconds) serves wholesale distributors with a focused B2B mobile sales and order management platform. It’s particularly well-suited for consumer goods and food distribution companies that need simpler ordering and delivery processes.
Since 2005, the system has helped field teams enter orders quickly on their phones while checking live inventory. It stands out as a QuickBooks-native tool and strong DSD solution that prioritizes order accuracy and efficient deliveries instead of retail audits.
Customers can also place orders themselves through web and mobile storefronts. On top of that, OIS includes warehouse management features and route planning tools that make fulfillment smoother and lower overall costs. It connects well with major systems like SAP, Sage, and NetSuite.
Pros:
- Strong mobile order entry and inventory visibility
- Deep QuickBooks and ERP integration support
- Route delivery and warehouse management included
Weakness: Built for order-to-delivery workflows, not for teams that need to verify shelf compliance, photograph fixtures, or run in-store audits during the same visit. ( OIS website)
Who Should Still Choose Orders in Seconds
Wholesale distributors with DSD operations or field sales teams focused primarily on placing and fulfilling orders. Best for companies that need straightforward order entry, inventory visibility, and delivery management without complex implementation, and where in-store execution is handled separately or not required.
SimplyDepo
SimplyDepo offers CPG brands and distributors a practical, all-in-one mobile platform. It combines shelf audits, planogram checks, photo reports, demos, and visit tracking with full field sales order capture, DSD routing, van sales, invoicing, and native integrations for QuickBooks and Shopify.
Launched in 2022, the solution is designed for smaller and mid-market teams (1–100 users) operating in the US and Canada. It stays focused on consumer goods and uses AI to deliver real-time insights on demand prediction, SKU performance, route optimization, and compliance issues.
Unlike most tools, SimplyDepo lets the same person handle the entire process — from auditing shelves to capturing orders and running deliveries — within a single app.
Most retail execution platforms end at audits, while many DSD apps only manage orders. SimplyDepo connects everything smoothly and affordably.
Core capabilities:
- Retail Execution: Shelf audits, planogram compliance, photo logging
- B2B Order Management: Fast quote-to-invoice in the field
- Route Planning: AI-powered delivery scheduling
- Pricing: $89/rep/month — includes 30-day free trial, no setup fees, no annual contracts
Weakness: Limited to US and Canada operations—not designed for multi-region, multi-currency deployments across EMEA or APAC.
Who Should Still Choose SimplyDepo
SMB and mid-market CPG brands operating in North America that need to replace multiple tools (audit app + order app + spreadsheets) with a single mobile workflow.
Best for teams where the same field personnel handle both merchandising and order capture, and where avoiding enterprise-level pricing or long implementations is a priority.
GoSpotCheck
GoSpotCheck (now under FORM) offers a solid mobile field execution platform for teams that need structured visits and instant visibility. It’s used across consumer goods, retail, hospitality, and facilities management.
Launched in 2011, the system emphasizes task management, data collection, and strong compliance tracking. It functions best as an enterprise-grade audit tool with AI-powered image recognition, especially for organizations that focus more on compliance than on order capture.
The AI can analyze photos from the field to identify placement issues, compliance gaps, or quality concerns. This speeds up reporting and delivers more reliable data. Custom workflow builders and live performance dashboards round out the platform nicely.
Key differentiators:
- PhotoWorks AI: Automated shelf survey analysis
- Structured audits: Standardized compliance checks across locations
- Real-time dashboards: Manager visibility into field execution
- Multi-industry: Beyond CPG—facilities, hospitality, QSR
Weakness: Some users mention connectivity issues, and the platform is positioned around field execution/audits rather than order capture, invoicing, or DSD workflows. (G2 and Capterra reviews)
Who Should Still Choose GoSpotCheck
Mid-sized and enterprise companies that require scalable audit and task management systems across multiple industries. Best for organizations where compliance, standardized workflows, and image-based data collection are the primary priorities, and where order capture or DSD operations are handled separately.
Repsly
Repsly helps CPG brands and merchandising teams stay on top of in-store execution. Founded in 2008, the platform makes it easier for field teams to gather structured data during store visits and turn it into clear, actionable insights.
It functions best as a multi-location command center with strong AI shelf analysis. This makes it ideal for teams that need good visibility but don’t require order processing features.
The platform is widely used for shelf audits, planogram compliance, and tracking product availability. Its AI image recognition quickly analyzes photos to spot products and measure accuracy. On top of that, real-time web dashboards give managers a live view of team performance.
Pros:
- Deep focus on retail execution and merchandising workflows
- AI-powered image recognition reduces manual audit time
- Strong territory management and visit tracking tools
Weakness: Users report that back-office functions can feel clunky and poorly organized, along with occasional app logouts, stability problems, and usability issues in certain workflows. (G2 reviews)
Who Should Still Choose Repsly
Mid-sized to large CPG companies and retail service organizations that prioritize in-store visibility and audit accuracy over integrated sales and distribution workflows. Best for teams with dedicated merchandisers who focus on shelf compliance, competitor tracking, and promotion execution rather than order processing.
Pepperi
Pepperi is a unified B2B commerce platform designed for brands and wholesale distributors that need to manage multiple parts of their sales and distribution operations in one system. It combines eCommerce, field sales, order management, and retail execution within a single platform.
Founded in 2012, the software supports B2B eCommerce portals alongside tools for sales representatives to capture orders in the field, plus direct store delivery (DSD) and route accounting capabilities.
Enterprise B2B commerce suite that bundles retail execution, field sales, and DSD—at enterprise-tier pricing and implementation timelines.
Pepperi offers additional modules such as trade promotions, mobile CRM, inside sales, and customer support tools. This allows businesses to manage the full order-to-cash process, from initial customer interaction through order fulfillment and invoicing.
The platform includes retail execution features such as in-store activity tracking and merchandising support, although these are part of a broader enterprise system rather than the primary focus.
| Module | Coverage |
| B2B eCommerce | Customer self-service portals |
| Field sales | Mobile order capture + CRM |
| DSD + route accounting | Delivery workflows + invoicing |
| Retail execution | In-store activity tracking |
| Trade promotions | Promotional planning + execution |
Pros:
- Comprehensive platform covering eCommerce, field sales, DSD, and retail execution
- Integrates with third-party systems across multiple industries
- Scalable for mid-sized and enterprise companies with complex distribution needs
Weakness: Users report higher costs compared to SMB-focused tools, along with the need for setup support or partner involvement, and some mention customer support and billing issues. (Capterra reviews)
Who Should Still Choose Pepperi
Mid-sized and enterprise companies with complex B2B commerce and distribution requirements that justify the investment in a unified platform. Best for organizations that need to manage eCommerce, field sales, DSD, and retail execution in one system and have the resources for a months-long implementation.
Conclusion
We evaluated the platforms using clear criteria: specificity of their offering, strength of unique features, years in operation, and availability of public information.
Priority went to those with straightforward explanations of retail execution workflows, documented integrations, and transparent pricing. We did not include platforms with weak documentation or unverified marketing claims.
The selection targets CPG brands and distributors in North America that need tools combining different parts of field operations, not just narrow point solutions.
